Avianca Holdings has just announced the purchase of low-cost Viva Air in Colombia and Peru
After approval by the Superintendence of Industry and Commerce, the local regulatory agency, the group will assume operational and financial control of the low-cost company in Colombia and Peru, however, both companies will continue to operate under their separate brands.
“This strong new airline group will benefit customers by having a more efficient cost structure that will allow us to offer even lower prices”, said Roberto Kriete, main shareholder and chairman of the Board of Directors of Avianca, Roberto Kriete.
Viva Air began operations in 2009 and currently has around twenty Airbus A320s in its fleet, the same used by Latam and Azul. The Peruvian branch came seven years later and today has two planes of the same model.
Viva Air already has a date to start flying to Brazil
The low-cost airline starts flying to Brazil from June 22 with three weekly flights between Medellín, Colombia, and São Paulo (Guarulhos Airport) with the possibility of connections to Bogotá, Cali, Miami, San Andrés, Cancún, Punta Cana and other destinations. This week, the company also requested flights from Medellín to Belo Horizonte, from Cali to Rio de Janeiro and from Cartagena to São Paulo.
The company is usually very aggressive in fares, even selling tickets with zero fares, as we have already reported here. However, most extra services such as seat booking, face-to-face check-in and bin use are charged. The company has not yet partnered with national travel agencies, which could happen soon.
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