The advance of vaccination in the country is driving the resumption of face-to-face events. Health protocols to prevent the new coronavirus have been one of the debates in the resumption process. Second report of SEBRAE, it is estimated that “micro-events”, with a small number of participants, will be a trend in the coming years. The same report also points out that the maintenance of the protocols will remain in force in the long term, as the control of the virus and immunization of the population develop gradually.
Because of this, government organizations and event producers are discussing solutions in order to safely resume face-to-face events and mitigate the impacts of the pandemic on the sector, one of the most affected since the beginning of the pandemic. And one of the solutions raised was the use of technology as an ally to the maintenance of sanitary protocols.
On the 8th of September, there was a online debate organized by the Bahia Association of Event Promoters (ABAPE) of the “Productive Conversations” project. The purpose of the debate was to bring together renowned professionals in the area to discuss the challenges of the recovery in the country and in the world. In the debate, producers raised issues related, including, to raising public awareness of the importance of protocols for health and the implementation of viable solutions that contribute to the maintenance of these protocols during events, such as the use of the application Connect SUS for the purpose of identifying immunized participants.
Solutions for in-person events from event platforms
Thus, event platforms have sought solutions to this issue. Vitor Pereira, CEO of 4.events – a platform for face-to-face, hybrid and virtual events – has sought to offer producers a safe and productive resumption of face-to-face events. “Before the pandemic, we had a good demand for accreditation and access control services at events. Now with the resumption this solution is returning; because, in addition to being an exclusive technology on the market, it helps in the maintenance of sanitary protocols, avoiding crowds at the entrance of the event.” says.
Vitor explains that QR Code approach technologies, manual self-accreditation with table totems and manual event accreditation points with experienced staff were essential for an organized management of the reception of events attended, promoting the necessary agility in order to avoid long queues.
The use of QR Code technology has grown during the pandemic. According to research by Mobile Commerce Overview, in six months of the pandemic, the percentage of Brazilians who used the technology increased from 35% to 48%. Ian Gostin, director of G8 Strategies, says in Forbes article that one of the reasons for this popularity lies in the need to maintain communication with the client in order to avoid social contact.
Vitor also emphasizes the importance of using applications among participants and exhibitors. According to the same survey by Panorama Comércio, the use of payment applications rose from 23% to 33%. In addition Pew Research identified an increase of 30% and 400% in application usage in Brazil, depending on the region. Therefore, the CEO of 4.events says that the applications for reading the badge are also an efficient way to avoid physical contact.
The trend, according to Vitor, is for the use of technologies to expand in the sector. “Online is here to stay. This is a fact! And it will complement the offline experience.”
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