Company aerial European company Lufthansa is offering seats that turn into beds on economic flights from Brazil to Europe

THE lufthansa, one of Europe's largest airlines, is experimenting with a new offer that allows passengers traveling in economy class to book several adjacent seats so they can lie down and sleep without having to buy a more expensive business class segment.

Lufthansa armchairs bed

Photo: Disclosure

The product, called “Sleeper's Row”, is only available for a limited time on flights between Germany and Brazil. Passengers who pay for this upgrade will also have priority boarding.

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Lufthansa armchairs bed

Photo: Disclosure

Lufthansa's offer is an innovative way for the company to try to recoup some of the revenue lost due to the coronavirus pandemic. The Sleeper's Row experience will appeal to travelers looking to keep more distance from others on flights.

However, the service is not new to the market. THE Air New Zealand has had a product called Skycouch since 2011, which is a row of three seats in economy class that convert into a flat, flexible surface. Earlier this year, the airline unveiled a new economy cabin design, with sleeping pods and full beds that could be installed on future flights.

Sleeper's Row costs €220 for three seats, or €260 for four seats, in addition to the price of the flight. The offer can only be purchased at the airport during check-in or at the boarding gate and is only available on flights between Frankfurt, Germany and São Paulo, Brazil until mid-December. The offer is sold on a first come, first served basis.

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