With the Coronavirus pandemic that has changed the routines of populations across the planet since the beginning of 2020, people of all nations and cultures have had to drastically change their projects, schedules and habits.
The pandemic was mainly experienced through a series of changes in their actions and marked by the necessary change in habits, routines, activities and practices, such as not shaking hands with people or denying them a hug or a kiss.
The unique circumstances introduced by this new pandemic have led many to re-examine their styles and priorities, resulting in considerable changes in the way they perform daily tasks and contacts.
Preventive measures established by health agencies and secretariats of all countries, as well as regulatory organizations, which included social distancing, have caused a significant fraction of people to change their daily routine for more than a year.
The habit of shopping in physical stores, going to restaurants, going to malls, face-to-face business meetings and business or leisure trips were exchanged for online shopping, work home office, food by app, not to mention the disruption of planned trips to avoid crowds, sanitary barriers and physical interactions.
While these significant changes and adjustments have been implemented in many metropolitan areas and major cities around the world, the types of adjustments that will persist post-pandemic and activities that will return to the situation they enjoyed in the pre-pandemic phase remain a foggy area.
Furthermore, very little is known about individual perceptions of risk aversion. Little is also known about the effectiveness of predictions about the “new normal” or plans for a post-pandemic future. This information and forecasts are necessary for the updating of transport demand models, economic recovery and for the projection of international travel routines, for example.
Research recently carried out by the Ipespe and by startup MindMiners, pointed to “traveling” as one of the main desires of people who have been confined in recent months.
THE Institute for Social, Political and Economic Research (Ipespe) mapped the goals of Brazilians for the post-pandemic period and found that the main desire of people is, in fact, to travel (25%), surpassing, for example, the desire to buy a house (23%) or even a car ( 11%). Another important survey was carried out by the IBM Institute for Business Value. The institute consulted 15,000 adults in several countries, including Brazil. The result is similar: returning to travel emerged as the main desire of the people interviewed.
The desire to travel again is also revealed in surveys such as the one recently released by the company Agoda in its global online survey called 'What Matters 2021' with more than 16,000 adults. The digital platform found that one in three people would soon wish to be able to spend more quality time with their loved ones this year, followed by being able to travel unhindered.
Respondents aged 55 and over primarily want to travel unhindered. The results also showed that, globally, people want to travel differently, on vacation with friends and family.
Faced with the desire to travel, companies linked to tourism believe that people will make safer and more thoughtful travel choices. That's what Ricardo Mendonça says Next Travel Insurance, a São Paulo agency specialized in the sale of Travel Insurance.
“Post-Covid tourists are likely to be less willing to take risks or travel without guaranteed protection or medical support. Such travelers will have much higher expectations from hosting service providers, as well as demand higher standards from airlines and will be much more demanding in general.”
According to Mendonça, “for the market to keep up to date, it must prioritize the provision of intelligent and comprehensive services, as well as access and facilities that meet the well-being, health, protection and comfort of travelers. Businesses in the tourism industry must henceforth focus on high standards of hygiene and support, as tourists will demand and seek such things.”
The first signs of this trend are already visible. The expression “safe trip” received a boost in Google searches in the last 12 months in Brazil, according to data available on the Google Trends platform.
Due to the pandemic scenario, would-be travelers from all over the world are now leaning towards safe tourism, after more than a year of living with limited travel and restrictions.
Mendonça also highlights that “tourism will probably resume with more focus on people than destinations. After social distancing measures are lifted, people will tend to use travel to rekindle existing relationships and see loved ones living abroad. An explosion of voluntary tourism, student exchanges, trips for business expansion and recovery and to meet friends is foreseeable”.
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