The pandemic has shaken several business segments. Not a few companies closed their doors when the coronavirus spread across all continents. The tourism and hotel sector was one that felt the effects badly.
Although managers in this line of business invest in a professional website, blog and have domain registration for digital marketing strategies, the tourism sector suffered a heavy blow with the advance of the pandemic for obvious reasons: it is made of the transport of people through cities and countries, with the confinement, this market was unable to operate for long months.
Several people who had scheduled trips also had to cancel their appointments. Meetings, vacations and outings were postponed. This all weighed heavily on the income of hotels, inns and restaurants.
The light at the end of the tunnel for the tourism sector was the end of the pandemic. Even in the face of vaccinations, the scenario gives no indication that the world is 100% free of Covid-19. However, when all this is over, what should we expect from this business area?
According to a survey by the magazine Tourism Data & Information in Brazil – 2nd Edition/2021, the sector is the one that was most impacted by the pandemic. By way of comparison, revenue in one week is 59% lower in the tourism segment compared to other segments.
Even with some incentives from the government, such as the Aldir Blanc law created in 2020 to help cultural professionals, the sector and other media in the area still suffer from the impact of the distance and restrictions of the pandemic.
In this article, we bring you some possibilities about this area that has suffered the most and still suffers from the impacts of the pandemic. Check the topics:
1 – Tourism in the post-covid world: more demanding tourists
2 – Digital Transformation: the way forward for the tourism sector
3 – Online tourism: the possibility of traveling without leaving home
Post-covid tourism: more demanding tourists
“Safety” will be the watchword when it comes to travel and tourism. In fact, safety has always been a priority in this matter, but in the post-pandemic world, this word will have a greater meaning.
Tourists will be more attentive to hygiene issues, such as the use of a mask and the availability of gel alcohol.
In this context, in a scenario recovering from a health crisis of gigantic proportions, trips will be more planned and selective, privileging details such as the ones we will see below.
More contact with nature
Isolation and social distancing have spurred a greater appreciation of contact and preservation of the environment. For this reason, trips to places with lots of green, healthy air and crystal clear water have entered the itinerary of many tourists.
Therefore, many people are more willing to opt for tourist spots with a more sustainable profile, which denote a more evident commitment to ecological issues.
The fear of taking long trips, whether for financial reasons or to stay safer against the virus, will still guide the choice of tourists for some time.
Because of this, the destinations on the map will be places closer to home, i.e. domestic travel.
For closer locations, there is no need for high expenses and the trip does not become that long.
Many companies closed their doors in the pandemic, several people lost their jobs and, for this reason, before setting foot on the road, many people will count the coins and see if it is worth taking a trip.
In addition, business trips are no longer the options for many people, even more so if we take into account the popularization of the Home Office.
More security measures
An airport, a bus station, a hotel, such environments are points that facilitate the spread of a virus to more than one city and even to countries.
It is in these places that people from different parts of the world are close to each other, something that is the preferred target of an invisible enemy like the Coronavirus. That's why, if before the security measures in these places were important, now they become vital.
Therefore, hotel chains, restaurants and inns must increasingly remain alert to the main prevention methods.
Digital Transformation: the way forward for the tourism sector
Digital transformation has gained strength in the face of the advent of covid-19. When isolation and social distancing measures became necessary to prevent the spread of the disease, managers saw how important the digitization of the business is.
Technology has changed not only the way people interact, but also purchasing practices, a fact that has led to the protagonism of virtual stores, the Home Office, video conferences and other practices carried out through digital tools.
The tourism area also felt the weight of changes and increasingly towards the use of new technologies. The post-covid era traveler will use digital tools even more and demand maximum practicality when planning their trips, packing their bags and heading out on the road.
Many enterprises in this segment, including hotels, inns and travel agencies, were forced to develop an online presence and develop marketing strategies to consolidate a good relationship with customers.
In the post-pandemic world, it is even more relevant to invest in online platforms and ensure authority on the web, through websites, blogs, social networks, email marketing and other digital channels.
Having a website, for example, is essential for any company in the tourism sector that wants to remain in the market, as it is through it that people will find your business and request your services.
In addition, it is not difficult to build a website, as all it takes is a domain register and a web hosting service to start building a web presence. These are the basic resources to build any kind of project on the internet.
Likewise, platforms like WordPress, Zyro and Wix, nowadays are intuitive and make the task of creating and managing websites, blogs and even online stores as easy as possible.
Online tourism: the possibility of traveling without leaving home
Online, or virtual, digital tourism has become a viable alternative in this pandemic period.
Faced with restrictions and social distancing, having the opportunity to discover new places and distant cultures without leaving your city was an alternative found by travelers from all over the world.
However, it is obvious that the experience of walking through the streets of Paris is different from visualizing the city through a laptop or smartphone. But still, it proves to be a very interesting alternative that still brings cultural riches.
Through tools such as Google Maps and Youtube, the user has the possibility to walk between different tourist spots and paradisiacal places completely online, only with access to the web.
Some content creators and YouTubers also took the opportunity to invest in this segment and share places, sharing some of the travel experience with the public.
This approach, carried out through videos, is called “city walk”. They consist of walks that run through cities around the world and important tourist centers.
Thus, one of the alternatives for tourism companies to further optimize the City Walk experience is to invest in virtual reality and augmented reality.
The trend is that online tourism will grow even more in the coming years, mainly as a way for travelers to get a preview of the desired tourist spots and thus plan an itinerary with more ownership and organization.
It's not the end of the journey for the tourism industry
Tourism is a very important sector of the world economy. The displacement of people throughout the terrestrial territory, from one city to another, from one country to another, enables the development of science, the arts and various types of knowledge.
However, even though many countries have vaccination processes in progress, covid-19 continues to circulate around the world, which highlights the need for safety measures and continued care with the contagion.
Gradually, cities, tourist attractions, hotels and other services related to tourism will resume activities, with new safety protocols and procedures to be followed.
Many companies had to adapt to the new restrictions when returning to activities. And it is through the digital presence that tourism will strengthen. Digitization becomes more than necessary for companies in the sector that want to keep their doors open.
In addition, we have the possibility to use interesting technologies and high immersive potential, Virtual Reality and Augmented Reality are there for that.
Therefore, having a website, a domain registration and investing in Digital Marketing strategies will be increasingly important for the tourism sector, even after life returns “to normal”.
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