From the biggest São João in the world to one of the most diverse fairs in Brazil, Campina Grande surprises when it comes to art, culture and typical festivals

When the subject is things to do in Campinas, the answer always involves art, culture and typical parties. This is because the city values the Northeastern culture in all aspects. For every corner you go, you will find traditional artistic manifestations.

second largest city of paraíba, Campina Grande is known for harboring the Biggest Saint John in the World and for holding the carnival out of season. In addition, the city is full of attractions, such as cultural spaces, free and handicraft fairs, museums and parks.

Read too " Os 100 lugares mais lindos para viajar no Brasil

About 135 km away from the capital João Pessoa, in the heart of Agreste da Paraíba, Campina Grande It is a great destination option for those who want to know more about the Northeastern culture, mainly from Paraíba.

If this is your case, check out our tips on everything you can do in Campina Grande and where to find art, culture and typical festivities in this beautiful city in Paraíba. But if you hadn't considered going there, understand why you should include Campina Grande in your travel plans.

See the art, culture and typical festivals in Campina Grande

big meadow

Photo: Disclosure

Of Biggest Saint John in the World one of the most diverse fairs in Brazil, this city in Paraíba surprises when it comes to art, culture and typical festivals. So, if you're looking for things to do in Campina Grande, check out our tips below.

Biggest Saint John in the World

Saint John

Photo: Disclosure

With more than 30 years of tradition, Maior São João do Mundo is the portrait of Northeastern culture and makes Campina Grande turn into a huge arraial. Music, dance, gastronomy and handicrafts make this one of the best typical parties in Brazil.

Is must-see attraction in Campina Grande, which cannot be left out of your travel itinerary there. It takes place throughout the month of June and takes over the city. Stages and forró islands are distributed at various points. There is a gang championship, several races – including the Corrida de Jegue – and plenty of space for dancing, especially forró.

The highlights of the Largest São João in the World are the Pyramid, the Forrozeira Locomotive, the Collective Wedding, the São João Site, Vila Nova da Rainha, the Scenographic City and the Forró Islands.

Central Fair


Photo: Disclosure

Founded in the 18th century, when Campina Grande was still Vila Nova da Rainha, the Feira Central remains to this day and is one of the obligatory stops in the city. It is more than six kilometers long, between streets, alleys and slopes, and brings together typical cuisine, regional products and lots of music, through violeiros and coconut emboladores.

The Feira Central de Campina Grande takes place from Monday to Saturday, but the highlight is on the last day of the week. To walk through it, the tip is to go with comfortable shoes and a lot of energy, as there is a lot to see and many streets to walk through.

Museum of Art Assisi Chateaubriand (MAAC)

big meadow

Photo: Disclosure

THE Museum of Art Assisi Chateaubriand (MAAC) was founded in 1967 by journalist Assis Chateaubriand from Paraíba in Campina Grande and is a beautiful place that deserves to be visited during your stay in the city.

The museum is open from Tuesday to Friday and is located in one of the most beautiful historic buildings in the city. In addition, it has one of the most important collections of visual arts in Brazil. Among them, the famous work by Cândido Portinari, “O Perna de Pau”, and “Rosto de Cristo”, by Pedro Américo. At the Assis Chateaubriand Art Museum you will also find works by national modernist artists, such as Anita Malfatti, Tarsila do Amaral, Di Cavalcanti and Volpi.

Museum of Popular Art of Paraíba


Photo: Disclosure

Also known as the Three Pandeiros Museum, the Museum of Popular Art of Paraíba brings together works by several artists from Paraíba, such as Sivuca, Jackson do Pandeiro, Marinês and Elba Ramalho.

Visiting the Museum of Popular Art of Paraíba is one of the best options of what to do in Campina Grande. Located on the banks of the Açude Velho, it is located in an imposing architectural complex designed by Oscar Niemeyer.

In addition to the permanent collection, the place hosts several exhibitions of music, handicrafts, cordel literature and woodcuts. And it also works as a center for studies and documentation of the Northeastern culture, especially the one from Paraíba.

Cotton Museum

large campina museum

Photo: Disclosure

Located in the former Great Western Of Brazil Rayway Railway Station - also known as Estação Velha, opened in 1907 -, the Cotton Museum is another interesting place to learn a little more about the culture of Paraíba.

The place brings together works, photographs and objects that refer to the history of the cotton cycle in the state, between the 19th century and 1945, when Campina Grande was the second largest exporter of the product in the world.

The Cotton Museum is close to the Açude Velho, where the Paraíba Popular Art Museum is located. Therefore, it is easy to combine a visit to both places in a single tour. The place is open from Tuesday to Friday.

Artisan Village

big meadow

Photo: Disclosure

Among the places to find art, culture and typical festivals in Campina Grande, the Artisan Village It is certainly the most complete. With 84 chalets, the place brings together an exhibition of more than 200 artisans from Paraíba. In addition, it has scenic spaces and replicas of Northeastern symbolism, such as Casa de Taipa.

A visit to the Artisan Fair, in addition to yielding great shopping, reveals a little bit of every aspect of Northeastern culture. You can find works in clay, straw, wood and leather. In addition, there are spaces where cultural, folkloric and traditional dance performances take place.

Children's Park

big meadow

Photo: Disclosure

The largest outdoor leisure area in Campina Grande, Parque da Criança is the place for those who enjoy walking and exercising. It is located in the center of the city and is very busy in the late afternoon and evening.

The City Park has a skating rink, bicicross track, sand volleyball court, beach soccer, mini sand soccer field, basketball and tennis courts, in addition to a 1 km track for walking. In addition, the place hosts several performances by capoeira groups and during the Christmas period, several cantatas.

There is no shortage of things to do in Campina Grande, especially when it comes to art, culture and typical festivals. So when traveling there, take the time to get to know each of these amazing places.

Subscribe to our channel:

Plan your Trip

Do you want to speak to the newsroom or report any errors found on this page? Send a message to [email protected]

8 steps to plan a trip abroad without an agency

Previous article

How to get to Chapada dos Guimarães

Next article

You may also like